Readers Are Leaders and Kids Need to Read!

Ashay By The Bay Celebrates 25 Years!
We begin the New Year by announcing our 25th Year Anniversary and launching our new store, AshayByTheBay.com. You will find more…
Happy Juneteenth and Happy Father’s Day
Ashay By The Bay will be attending alot of Celebrations this Juneteenth. I decided to do more events like I…
Spring Is In The Air!
SPRING SALE! BUY BOOKS NOW BEFORE THE PRICE INCREASE! It's Springtime and the air is smelling fresh and sweet from…
Celebrate Women’s History and Celebrate Us!
March Is Women's Month Celebrate with us and enjoy another 10% Off your purchases with Coupon Code MARCH2025. …
NEW YEAR NEW PROMOTOIN!
LET'S CELEBRATE BLACK HISTORY MONTH AND 2025 TOO! This is my 25TH YEAR ANNIVERSARY and I am so excited! But…
Meet Deborah Day, Owner and CEO of Ashay By The Bay
Hi this is me, Deborah Day. Creator, Owner and CEO of Ashay By The Bay. The # 1 Black Children's Bookstore! …
Banning Books Takes Away Freedom to Read
We are Back to School and already, "Book Banning" on the national front has heated up again. Here is an…
BACK TO SCHOOL 2024
Back To School is starting soon! And we have just the right book collections to brighten your book shelves.…
Happy Mothers Day
Mothers Day is Here! Congratulations, to all the Moms out there! The book I am recommending this month, is Self…
Celebrate Black History All Year!
Celebrate Black History all year, I do and I love the work that I do too. Selling books especially children's…
ABOUT US
Welcome to Ashay By The Bay
Ashay By The Bay is an independent company owned and operated by Deborah Day. She opened the business in 2000 and began selling books at various events in the Bay Area. In 2002 she established Ashay by the Bay online, specializing in African American and Multi-Cultural Children’s Books, Baby-3 and K-12.
Today we sell a diverse selection of culturally relevant books to both the consumer and business markets throughout the United States. Our book collections range from Baby-3 and K-12 and Adult. We also offer Online Book Fairs and Gift Cards. Our home office is located in Vallejo, California.
Our mission is to uplift literacy and provide culturally relevant books for families, educators and schools. We understand the responsibility of empowering our youth with positive images and stories about themselves and their African American heritage. In the past, racism and discrimination limited our children’s opportunities, miseducated our communities and hindered our nation’s growth. Today, we must learn from each other and inspire a love for reading and culture that reflects the diverse voices and stories that make up our world, ensuring that every child can benefit, thrive and succeed.




The #1 Black Children’s Bookstore!
We grabbed the tagline, “The #1 Black Children’s Bookstore!” when we started the business. And we would like to think we also have The Largest Selection of African American and Multi-Cultural Books online.
Our customers are important to our business. To help with making your selection, our collections are categorized by age, gender and theme. And you can Save more money with our Overstock Collection. Educators, you can now build your own collections with a bigger discounts, easy checkout and immediate invoicing. Or we can assist you with an offline order.
Product Information and Pricing
We select our products based on marketability, availability and price. We shop among publishers, wholesalers, and distributors for the best deals. We also resell some overstock books and then discount our prices accordingly. Overall, we pass on some of those savings to our customers.
Our prices are subject to change without notice. And California residents will be charged an additional sales tax of 9.26%. For volume pricing or purchase orders contact Deborah Day at ashaybythebayceo@gmail.com.











