CALL US: 1-844-543-7732 (KIDS READ)

Company Focus


We are an Independent Minority Owned Business and Deborah Day is the Founder and CEO.  She started selling books in 2002 and established Ashay by the Bay as  a book reseller that specializes in African American and Multi-Cultural Children’s Books for Schools and Organizations.  We also provide Online and Onsite Book Fairs for Fundraising and Events and we are the publishers of the Mindful Messages Curriculum.  Our home office is located in Vallejo, California. and we sell books throughout North America.

Smart Marketing

We have largest independent selection of African American and Multi-Cultural Books online. You can purchase our books online and at book fairs, festivals, conferences and other events. We have a huge and we search for the best deals. Our books are also affordable and some are discounted 20% or more. Currently we have over 650 books for children online and approximately 2500 books in our data base. 

Customer Focus and Commitment

Our customer focus is children first, because we believe we must empower African American youth with the best quality, culturally relevant literature so they can excel in all areas of academic achievement and build stronger families and communities. For that one reason, we are committed to this business.  Parents, as you build your home libraries, we encourage you to seek the advice of your children and allow them to participate in selecting some of their own reading material. Our gift cards are the perfect way for them to choose the books they would like to read. Educators, if you need help with your book selection for the classroom libraries, please download  the 2018 African American Reading List and our 2018 Spanish and Bi-Lingual Reading List and let us take your purchase orders.    

Product Information

We select our books based on customer requests, marketability, availability and price. To bring you the best selection of quality books and educational products at the best price, we shop around among publishers, distributers and wholesalers and other suppliers for deals that we can pass the savings onto our customers.  In essence, we purchase books both direct and indirect and we also resell the best overstocks and returns then discount our prices accordingly. Overstocks, are the additional copies that are printed when a publisher prints a book.  Returns are new books purchased by a retailer that did not sell and generally have a small mark or line at the top or bottom of the book.


The prices advertised on this Site are for Internet orders only. Prices on some items may differ from those sold at Ashay by the Bay events and book fairs. Our prices and the availability of items are subject to change without notice. In addition, we will list both the manufacturers' suggested retail price and Ashay’s Price.  California residents will be charged an additional Sales Tax of 8.375%. For volume pricing or purchase orders please contact us at