Ashay By The Bay's Company Company Focus
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Company Focus


We are an Independent Minority Owned Company and Deborah Day is the Owner and CEO.  She opened the business in 2000 and started selling books online in 2002, establishing Ashay by the Bay as a Book Reseller that Specializes in African American and Multi-Cultural Children’s Books, Baby-3 and K-12 for Schools and Organizations.  We sell a Diverse Selection of books to both the Consumer and Business Markets and we Build Custom Book Collections for School and Classroom Libraries.  We also sell Gift Cards and we are the publishers of the Mindful Messages Curriculum.  Our home office is located in Vallejo, California. and we sell books throughout the US and Canada.

Smart Marketing

We say we are The #1 Black Children's Bookstore! and that we have The Largest Selection of African American and Multi-Cultural (Spanish Bi-Lingual) Books Online.  You can purchase our books online and at conferences and other events.  Some of our books are discounted 20% or more.  Currently we have over 1100 books for children online and approximately 3000 titles in our data base. 

Customer Focus and Commitment

Our customer focus is Children first, because we believe we must empower our youth first, with the best quality of culturally relevant literature available. For that one reason, we are committed to this business.  Parents, we encourage you to build your home libraries. And Educators, if you need help with your book selections for the classroom, please download  the 2020-2021 African American Reading List and our 2022-2023 Spanish and Bi-Lingual Reading List and give us your purchase orders.  

Product Information

We select our products based on customer requests, marketability, availability and price, so we shop among publishers, wholesalers and other suppliers for deals that we can pass onto our customers. We also resell the best overstocks and returns then discount our prices accordingly. Overstocks, are the additional copies that are printed when a publisher prints a book.  Returns are new books purchased by a retailer that did not sell and generally have a small mark or line at the top or bottom of the book and are discounted.


The prices advertised on this Site are for Internet orders only. Prices on some items may differ from those sold at Ashay by the Bay events.  Our prices and the availability of items are subject to change without notice. In addition, we will list both the manufacturers' suggested retail price and Ashay’s Price.  California residents will be charged an additional Sales Tax of 8.375%. For volume pricing or purchase orders please contact Deborah Day at